Event Information
Theme: BUSINESS REDEFINED: SUCCEEDING IN A NEW ERA OF BUSINESS
Venue: Duques Hall and Funger Hall, GWU
Date: Saturday, April 2nd, 2011
Time : 10-5pm (see below detailed conference schedule)
Conference Schedule:
10-10:45AM
| Funger Hall, Lobby | Registration & Light coffee & tea
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10:45-11AM
| Funger Hall, Room 108 | Welcome Message from Conference Co-chairs
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11-11:15AM
| Funger Hall, Room 108 | Opening Remarks by GWSB Associate Dean of MBA Programs, Liesl Riddle
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11:15-12PM
| Funger Hall, Room 108 | Keynote 1 Miranda Ballantine, VP of Sustainability, Walmart inc.
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12-12:10PM
| | Break/Transport time
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12:10-1PM
| Funger Hall, Room 108 | Panel 1: Utilizing Social Media
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| | Funger Hall, Room 103 | Panel 2: Entrepreneurship | |
1-1:50PM
| Duques Hall 4th floor | Sponsor’s Luncheon
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1:50-2PM
| | Break/Transport time
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2-2:50PM
| Funger Hall, Room 108 | Panel 3: Emerging Markets
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| Funger Hall, Room 103 | Panel 4: Business & Public Policy
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2:50-3PM
| | Break/Transport time
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3-3:30PM
| Funger Hall | Closing Remarks & Ann Taylor Fashion Review
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3:30-5PM
| Funger Hall, Lobby | Ann Taylor Fashion Preview, Raffle, & Dessert Reception
| |
Panel Topics:
1) Utilizing Social Media (12:10-1PM)
The Utilizing Social Media panel will explore how both the corporate and non-profit world are taking advantage of social media and technology to increase brand awareness and get their messages across to the public.
Moderator: Peter West – Principal, Leadership Distinction; GWSB Fowler Career Center
Panelist 1: Monica Sethi – Creative Director, e-Buzz Edge
Panelist 2: Candice Davenport - Online Marketing Manager, AARP
Panelist 3: Mark Kennedy - Owner & Principal, Sketchworks
Panelist 4: Vanessa French - President & Lead Strategist, Pivot Point Communications
Panelist 5: Manisha Marberry – Associate Account Manager/Social Media Manager, Mr Youth
2) Entrepreneurship (12:10-1PM)
Starting your own business is one of the riskiest endeavors one can take on – but if success is in the equation then all the hard work is paid off. The Entrepreneurship panel will include panelists who will share their triumphs and low moments when starting their individual business ventures. They will also share stories of their humble beginnings and their visions of the future.
Moderator: Professor Kathy Korman Frey – Founder, The Hot Mommas Project
Panelist 1: Alex White - Founder and CEO, Next Big Sound
Panelist 2: Mary Ann Shallcross – Founder, BioStrategies Inc. (ACTiVATE)
Panelist 3: Renee Lewis – President, Pensare Group (ACTiVATE)
Panelist 4: Amy Millman – President, Springboard Entreprises (ACTiVATE)
Panelist 5: Melanie Spring - Principal & Project Director, Sisarina Inc.
3) Emerging Markets (2-2:50PM)
As countries become more integrated and inter-connected, it is vitally important to understand the structure of the “new global order”. Panelists will share insight about the market and the business opportunities within developing and expanding nations, as well as their perspective on current affairs in relations to this subject matter.
Moderator: tbd
Panelist 1: Caroline V. Sanchez - VP Senior Relationship Manager Government & Institutional Banking, HSBC Bank USA
Panelist 2: Judith Thurston – Director, Deloitte Consulting
Panelist 3: Johan Gott – Manager, AT Kearney
Panelist 4: Wajma Basharyar- Executive Director of Global Communications for North and South America, Clinique
Panelist 5: Ro Khanna - Deputy Assistant Secretary for Domestic Operations for the U.S. & Commercial Service, US Department of Commerce
4) Business & Public Policy (2-2:50PM)
“Business” and “policy” are often synonymously mentioned since it may not be possible for one to exist without the other. Businesses confirm to regulations while contributing to the policies being made. Panelists from both sides will share how the relationship between the two is evolving.
Moderator: Professor Vanessa Perry – Associate Professor, GWSB
Panelist 1: Adelle Pierce - Founder and CEO, AM Pierce and Associates
Panelist 2: Lauren Kravetz - Special Counsel, Federal Communications Commission
Panelist 3: Susan Kleimann – President, Kleimann Group
Panelist 4: Ankur Ghia - Associate Partner, McKinsey & Company
Panelist 5: Tiffany Moore – Principal, Moore Consulting
Our Organization
GW WOMEN IN BUSINESS (GWWIB) is a unique student run organization that was founded in 2006 aiming at providing undergraduate women with the necessary tools to excel in the workforce and to create a network of “women helping women.” In addition to our annual business conference in the Spring semester, GWWIB offers a multitude of exciting opportunities for young women to become involved through events including motivational speaker series, business basics seminars, panels, workshops, on-site visits to firms in the Washington Metropolitan and New York City areas. Considered our most large-scale event of the year, the spring conference hopes to bring together members of GW as well as those in the Washington Metropolitan community to spend a day gaining wisdom from inspirational speakers and thought-provoking panelists, giving the attendees an opportunity to network, to learn, and to be inspired by each other.
Looking Back
At our First Annual Spring Conference back in April 2010, former first lady of Peru and philanthropist, Eliane Karp-Toledo, and former CEO of Dupont Chemicals and current Chairman of the Board of Trustees for Bank of America, Chad Holiday, marked the highlights of the event as our two keynote speakers. With the support of our local and national sponsors, as well as a wide variety of panel topics ranging from entrepreneurship, corporate social responsibility, business government relations to international business, over 150 students and professionals attended our event. This year we expect to attract a higher number of attendees and to expand our sponsorship outreach with new marketing and re-structuring strategies.
